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local keywords

Local SEO 101

March 19, 2024 by Sydney
Local SEO

Getting Started with Local Search Optimization Mastering local SEO is essential for businesses aiming to stand out in their community. Whether you’re a small business in Phoenix or a local service provider, optimizing your online presence for local searches can make all the difference. Join us as we delve into the fundamentals of local SEO, … Read more

Categories SEO Tags local keywords, local seo, SEO Marketing Solutions, seo phoenix Leave a comment

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Case Study

All Star Fence

Reviving a Suspended Account to 20x Conversions


The Problem

All Star Fence faced a nightmare scenario: their Google Ads account was suspended. After reinstatement, they struggled with efficiency. Their CPA was over $1,000 in Jan 2023.

Our Approach

  • Campaign Resuscitation: Dissected the old account to identify policy flags.
  • Compelling Ad Copy: Rewrote ads to focus on "Local," "10 Years Exp," and "Custom Designs."
  • Smart Bidding: Switched to AI-driven bidding to target high-intent users on mobile.

Cost Per Conversion Drop

1,200 1,000 800 600 400 200 0
Jan (Before)
■ Cost Per Conversion ($): 1,045
Aug
■ Cost Per Conversion ($): 52
Sept (Optimized)
■ Cost Per Conversion ($): 48
Jan (Before) Aug Sept (Optimized)

Case Study

Saint Aesthetix

Cutting CPA by 96% while Scaling Volume


The Problem

Despite spending $5k/mo, Saint Aesthetix was paying $200 per lead. The previous agency's "set it and forget it" strategy was burning cash.

Our Approach

  • Restructured SEM: Created specific campaigns for each service (Botox, Laser, Facials) instead of generic ads.
  • Performance MAX: Launched PMax to capture local intent across Maps and YouTube.
  • Tracking Fix: Implemented proper conversion tracking to feed good data back to Google.

Lead Volume vs. Cost

CPA ($)
Conversions
200 180 160 140 120 100 80 60 40 20 0
Cost ($)
160 140 120 100 80 60 40 20 0
Leads
Feb
● CPA: $200
● Conversions: 5
Mar
● CPA: $110
● Conversions: 15
Apr
● CPA: $40
● Conversions: 55
May
● CPA: $30
● Conversions: 20
Jun
● CPA: $30
● Conversions: 35
Jul
● CPA: $25
● Conversions: 155
Feb Mar Apr May Jun Jul

Case Study

Titanium Surron

E-Commerce Launch: $0 to $21k in 75 Days


The Problem

A brand new e-commerce store with high-performance products but zero traffic or sales history.

Our Approach

  • Google Merchant Center: Optimized product feed with high-volume keywords.
  • Shopping Dominance: Launched Product Listing Ads (PLAs) to show images/price directly in search.
  • Aggressive Scaling: Moved from "Learning Phase" to "Scale" in < 30 days.

Revenue Growth (Launch Phase)

12,000 10,000 8,000 6,000 4,000 2,000 0
Oct (Launch)
■ Revenue ($): 1,200
Nov
■ Revenue ($): 10,800
Dec
■ Revenue ($): 9,400
Oct (Launch) Nov Dec