Omnichannel Enterprise Ad Tech
Programmatic Advertising & Media Buying
Reach the 90% of the internet that Google misses. Access premium inventory on CTV, Spotify, and Digital Billboards with precise B2B data targeting.
Why Move Beyond the “Walled Gardens”?
Google and Meta (Facebook) only cover a fraction of a user’s digital life. Programmatic buys allow you to follow your ideal customer everywhere else.
Data Layers
We layer in 3rd-party data from providers like Oracle and BlueKai to target users by income, job title, and purchase intent.
Cross-Device Identity
We track the user, not the device. Serve an ad on their phone during the commute and retarget them on their Smart TV at night.
The Ecosystem
Comprehensive Media Activation
Connected TV (OTT)
Streaming TV commercials on Hulu, Roku, Sling, and Peacock. Non-skippable, high-impact ads targeting specific households (not just demographics).
Programmatic Audio
Reach users screen-free on Spotify, Pandora, and Podcasts. Perfect for brand awareness while users commute, workout, or work.
Native Advertising
Ads that blend seamlessly into news feeds on sites like CNN, Fox News, or Yahoo. High engagement rates for content promotion.
Digital Out of Home (DOOH)
Digital billboards, elevator screens, and gas station TVs. Bought programmatically to show only when your audience is likely nearby.
The Shift to Streaming
Why smart brands are moving budgets from Cable to Connected TV.
Feature
Connected TV (Programmatic)
Traditional Cable TV
Targeting
Specific Households (IP Address)
Broad Demographics (DMA)
Minimum Spend
Flexible (Start small)
High Entry Cost
Measurement
Website Visits & Conversions
Estimates (Nielsen Ratings)
Flexibility
Real-time Optimization
Locked Contracts
How It Works
The 100-Millisecond Auction
This isn’t magic; it’s high-speed economics. Here is what happens in the blink of an eye when your ideal customer loads a webpage.
01
The Opportunity
A user visits a site (e.g., CNN). The publisher sends a “Bid Request” to the exchange saying “I have a user, Male, 35-45, Interested in Golf.”
02
The Evaluation
Our DSP analyzes the user instantly. Does this match your B2B target list? Have they visited your site before? If yes, we bid.
03
The Win
If our bid wins, your ad loads instantly. This entire process happens in under 100 milliseconds.
Devices Captured
1,420
Competitor HQ
Who Needs Programmatic?
If you have outgrown standard PPC, this is the next step.
Automotive
Geofence competitor lots and retarget visitors with offers on CTV.
Healthcare
Target by condition-specific content consumption (HIPAA compliant) and household income.
B2B SaaS
Target CTOs at Fortune 500 companies with video ads on business news sites.
Programmatic FAQ
What is the minimum spend for Programmatic?
Unlike Google Ads where you can start with $500, Programmatic typically requires a minimum of $3,000-$5,000/month in ad spend to access premium inventory and data layers effectively.
Is this different from the Google Display Network (GDN)?
Yes. GDN is a “walled garden” with limited inventory and data. Our programmatic DSP gives you access to 90% of the internet’s ad inventory, including premium publishers and streaming TV, with far more granular targeting.
Can we track ROI?
Yes. We use advanced attribution models to track “View-Through” conversions. For example, if someone sees your TV ad and then visits your website 2 days later, we can attribute that visit to the ad.
Ready to Scale Beyond Search?
Get a custom media plan. We’ll show you exactly which channels and audiences will drive the highest ROI for your brand.
