Maximizing Online Advertising for Aesthetic-Centric Enterprises
If you’re a creative company, then you understand the importance of keeping up appearances with online advertising. It’s a given that you have to keep your shop or office space pretty at all times. But, have you given any thought to your website? You should. After all, who would trust that you are an authority in the aesthetics department when your website is a hot mess?
However, designing a website needs skill, talent, and a discerning eye for detail. Of course, you also need to know how to use technology to your advantage. If you’re not that creative or tech-savvy—don’t worry—you don’t have to do it yourself. This is where a digital design agency comes in. But, is a well-designed website all you need to convert leads into actual sales? Today on the blog, our Chandler AZ PPC agency shares how to utilize online advertising for an aesthetic-based business.
Marketing strategies for creative businesses: are they useful?
Now that you have an aesthetically appealing website, what’s next? Sadly, even if your website has the best design, it will likely not see the light of day if it doesn’t get on the first page of Google’s search results. So, the next thing you need to do is establish an effective digital marketing strategy that can help propel your business ahead of the pack, as it will give you an edge over your competitors. One such good example is the pay-per-click (PPC) strategy.
In a nutshell, PPC is a tool used by businesses to promote their products in the online world through ads. You only pay when someone clicks your ad. While there is a cost associated with this, it does bring a vast number of opportunities for your business. By integrating PPC or other paid advertising into your marketing strategy, you get to enjoy:
- Fast and measurable results
- Target the right audience
- Brand awareness
- Wider reach
Consequently, if you neglect to implement digital marketing into your marketing plan, these are just some of the things that might happen to your business.
- Losing out to your competitors
- Not attracting new customers
- Missing out on opportunities for better optimisation and targeting
Lack of planning on your part will allow your competitors to pick up your slack, which can result in you losing your customers. We know you’ve probably heard this one too many times, but we’re going to say it again: Failing to plan is planning to fail. A professional digital design agency understands this and is exactly what they are trying to prevent.
Paid advertising strategies that work
Here are just some of the paid advertising strategies used by top branding and design companies.
Pay-per-click (PPC)
PPC has been around for many years because it works. It has been an effective paid advertising strategy over the years, and it doesn’t show any signs of slowing down in the near or distant future. In fact, it accounts for approximately 65% of all clicks on ads, which leaves only 35% to organic clicks. PPC visitors also have a 50% higher chance of making a purchase than organic visitors.
Influencer marketing
Influencer marketing is another useful type of paid advertising. This entails working directly with a popular industry name (such as a social media star or a celebrity) to promote your brand. It is such an effective marketing strategy that it even surpassed print media marketing in 2016.
Ad retargeting
Ad retargeting or remarketing is a relatively new type of paid advertising strategy. It anonymously tracks a user’s online activities by using the cookies on a website. This way, users only get to see ads that are relevant to them.
Retargeting for creative businesses
Using retargeted ads is an excellent way to boost your marketing ROI. If you don’t believe that, then believe these retargeting statistics.
- Three out of four users notice retargeted ads.
- You can increase your sales by as much as 50% more if you use retargeting ads along with other marketing channels.
- Users tend to click on retargeted ads more than regular display ads on Facebook by as much as 76%.
Here are more ways retargeting can help aesthetic-based businesses.
- Reminds potential customers of their interest and desire to purchase your product or service from your site
- Encourages users to come back to your website to seal the deal
- Allows you to focus on customers who have already shown interest in your product, which helps reduce your advertising spend—giving you better ROI
Don’t underestimate the power of a well-designed and optimised website. Working with a professional design agency like Juno can give your business the edge you need to win the race. Don’t forget to consider the other ways people will view your products and services, such as through packaging design.
For more information, please contact our PPC management company today.
