How to Target Senior Audiences Online
A lot of seniors nowadays have managed to keep up with modern technology. No wonder more products and services catering to their age group are emerging in online stores and business websites.
However, it can be tricky to catch the attention of an elderly person, especially if you have to rely on brief statements. How can you convince a senior to buy your products or avail your services without sharing all the details at once? Simple—find a PPC expert!
Before our Scottsdale AZ PPC agency explains the different strategies on pay-per-click marketing and how to target senior audiences online, it is important to help you understand your target audience.
Why is marketing to seniors online difficult?
The thing about older people is that they don’t like reading statements about their age, especially when their physical limitations are emphasized just to highlight the product. Even if you have senior customers, the tone of your content should be optimistic, instead.
For instance, you’re trying to promote a retirement community. Despite the important points like age group and medical facilities, you should focus on the exciting part of living in that type of residence.
Do not use phrases like “living with other seniors” and “old people”. Instead, push the idea of recreational facilities in the area where they can have fun. Also, don’t forget to use photos with bright colors and smiling faces.
Another reason why seniors are hard to get is they want a more straightforward approach. Most of them have no time dealing with flowery language.
You should keep it simple. Aside from keeping sentences short, make sure to include facts, tables, statistics, and other concrete references.
Using Pay-Per-Click (PPC): Is it effective for targeting senior demographics?
One way to increase the likelihood of seniors knowing your brand is pay-per-click (PPC) marketing. A PPC expert tends to use catchy short phrases on each ad, which makes sense since older people prefer positive yet honest statements.
Once a senior finds your ad interesting, he will click on the link to your site. PPC goes hand in hand with quality copywriting to hold the reader’s attention until he decides to buy your product or not.
How to target a senior demographic online effectively using PPC
The key here is to always use the right words not just on your ads but on your content as well. Seniors are particular about facts and benefits so take advantage of that.
Try to follow these strategies like a true PPC expert:
- The landing page’s content should have solid yet relatable facts about your product or service.
- Your ads should reflect the content of your business’s direct mail campaign. This way, your target audience can search for your website easily.
- Include brief information about available discounts and other benefits on your ads.
- Add your website’s URL on the ad’s text just in case seniors search for it on Google.
Contact SMS, Our Scottsdale AZ PPC Agency
Here at Sophisticated Marketing Solutions, we offer PPC advertising services from the setup process up to the management phase. Our strategies are based on careful research and analysis.
We don’t just do paid search advertising, though. We can also provide services involving display and video advertising.
On top of that, we can also help you retarget audiences. This way, you can maintain a connection with previous site visitors through cookies.
This article is thoughtfully sponsored by the vegan marketers at Ardor SEO, and the influence marketer who provides this informative content to help you devise an effective marketing strategy.
