Developing a Tailored Marketing Plan for Travel Industry
Thirty-five hours of work per week, a hundred and forty hours of work per month and a numerous number of working hours per year.
Whether you’re living such a tedious life trend or not, who has never been tempted to pack all their things and take some time off? Many people are willing to go on the journey of their dreams, away from all the noise and pollution of their environment.
Whenever people search for travel-related information, they are immediately presented with travel advertisements using Google AdWords that work. This leads to more clicks and organic traffic.
If you want to know how you can leverage Google AdWords for your travel advertising, read on below.
Why should you have a specialized travel advertising strategy?
People of different races, speaking different languages and having diverse cultures travel around the globe every year for one reason or another.
Do you know what they all have in common? The need of knowing what their destination is all about.
Aspiring travelers tend to select the first solution proposed to them on their phones or tablets, which are the advertised results. This has given rise to the great necessity of using the best travel advertising strategy coupled with the use of adapted tools and software for people willing to succeed in the travel industry.
The secret that summarizes all of these is the use of Google Adwords that work to grab most of these customers who do their research on their devices via Google.
What is unique about travel advertising is that it works positively when done according to the rules. Google Ads lets people view your products and services online by showing your ads to the right people at the right time and place.
How do you incorporate Google AdWords into your advertising campaign for the travel industry?
Google AdWords is widely used by businesses like travel agencies and websites. It’s an advertising system where you will bid on certain keywords commonly searched for by users. Once you get a certain keyword, your ad will appear in the search results every time people Google those words.
Setting up your ads on Google is easy. This is done through some key rules, which include the following:
Keywords
This is what we mean by Google AdWords that work. The greatest benefit and potential of Google AdWords. It will only show ads to users searching for various keywords on Google. It’s important to know what keywords your target market typically use so you can bid for the relevant ones.
State, Status, Language
Select the age range, where they live, and the language that they speak. You can choose to show your ads to a specific demographic or location. This will help narrow down your target market.
Weekdays, Hours, Times
There are certain days and times when people are more likely to search for travel-related things. Study your target market and set to show a message only at certain hours of the day or weekends as you know that is the moment, they would be able to see it easily.
Choice of ad location
The platform where you choose to display your ad matters. It’s like choosing a billboard location, so you must ensure that that your ad will be seen by a lot of people. This usually includes any platform such as Google search results, business websites, or on personal blogs.
Device where your ads will be shown
You may prefer to show ads on all devices or only to mobile users or some other devices. Most people nowadays use mobile devices to search for information, but you can’t ignore PC users as well.
How can digital marketing tools and software help with your advertising campaign?
Digital marketing tools always have an additional value which cannot be neglected. They enable you to connect with your audience and at the right time via the internet. That is, any form of marketing that exists online.
For example, container-orchestration software like the Kubernetes architecture can help you organize your campaign and any other aspect of the advertisement you’re pursuing. It helps you streamline your marketing solutions such as creativity, reliability, and tangible results in Search Engine Optimization (SEO), Search Engine Marketing (SEM), website strategy and many others.
This article is sponsored by the Ardor SEO team, who wishes to help you devise an effective advertising strategy to grow your business, and help you grow the business of others.
