Author name: Sydney Kofron

Experienced marketing strategist specializing in leveraging data-driven digital solutions. I take pride in my role as a seasoned professional who has significantly contributed to the expansion of major e-commerce companies, lifestyle brands, and marketing agencies.

Google Ad Updates

Google Ad Updates

Google Ad Updates – September 2024 Running a business requires adaptability, especially when it comes to marketing strategies that directly impact your bottom line. With Google Ads constantly rolling out updates, it’s crucial for business owners to understand these changes to stay competitive. Recent updates have introduced new tools and features that can drastically alter

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Retargeting Ads to Convert Lost Leads

Retargeting Ads to Convert Lost Leads

How to Use Retargeting Ads to Convert Lost Leads In the competitive digital world, businesses often lose potential customers who show initial interest but don’t complete the conversion process. This is where retargeting ads, a powerful tool in pay-per-click (PPC) advertising, come into play. Retargeting helps businesses reconnect with these “lost” leads and guide them

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